Las Vegas tourists stay in the city for three or four days, wanting to see & do as much as possible.  To maximize their enjoyment, guests will manage their mood & energy level by alternating between gambling, entertainment, food & drinks, choosing environments that will move them closer to their desired mood.  

 

Las Vegas Visitors Surveys

1.  38 percent of the respondents said that they went to a lounge act during their visit to Las Vegas.

2.  Another survey found that Vegas visitors had been to a nightclub, bar or lounge.                      

               - 47% in a free standing nightclub                

               - 61% in a hotel nightclub   

3. Visitors on average spent $465 on food & drink during their visit

 

Therefore venues can imbue a bespoke sensory experience simply by melding excitatory culinary options or a serious cocktail bar with listening solely for the purposes of enjoying themselves.  Thereby offering a veritable ultra lounge experience that signifies a successful night out.